Another intern and I were tasked with creating a tool for ideation while at Roundarch Isobar. The goal was not for meaningful talk, but to be loud, cramped, crazy, and beer-and-pizza-fueled fun. The goal was to reach into the heads of the brilliant people at Isobar and root around in their collective subconscious, and “yank out whole handfuls of awesome.” Topics could be anything — answering questions on existing projects, how to break into new markets, or simply what the company is thinking about any topic at any given moment.
We conducted 3 pilot studies, allowing us to fine tune the process and make sure that different personalities felt included.
Date: 2013
Client: Isobar
Skills: UX, Research Protocols, Qualitative Coding